Top Creative Trends to Look Out For in 2023: Photography, Cinematography, Graphic Design
As technology continues to advance, the world of photography, cinematography, and graphic design are evolving. With 2023 just around the corner, the creative professionals on Funnel’s freelance marketplace are looking at what’s next and finding ways to incorporate the latest 2023 creative trends into their own photography, videography, and graphic design businesses.
As we move into the new year, here is what you can expect the top 2023 creative trends to look like:
Top Photography & Videography Trends for 2023
Freelance photography and cinematography is a booming industry, with more and more professionals turning to the creative industry as a way to earn a living. As a result, the world of freelance photography and cinematography is constantly evolving, with new trends and technologies emerging each year.
These are the top photography and videography trends to watch for 2023.
Dynamic Range Photography Techniques
One trend that’s quickly gaining popularity among freelance photographers is the use of high dynamic range (HDR) techniques. HDR photography involves combining multiple exposures of the same scene to create a single image that has a wider range of tones and colors than a traditional photograph. HDR photography can be especially effective for landscape photography, where it can help to capture the full range of colors and tones in a scene.
Drone Videography
In videography, the use of drones is becoming increasingly common. Drones allow videographers to capture footage from unique perspectives and angles that would be impossible to achieve with traditional camera equipment. Drones are also becoming more affordable and accessible, which means that more freelance videographers are using them to capture stunning aerial footage.
Another trend that is gaining popularity is the use of drones for aerial photography. Drones have become increasingly affordable and easy to use, making them a popular choice for aerial photographers working with homeowners and real estate agents on freelance projects.
360-Degree Cameras
One of the biggest trends encompassing both photography and videography in 2023 will be the use of 360-degree cameras. These cameras allow creative professionals to capture an entire scene in a single shot, which can be viewed in a virtual reality (VR) environment or on a smartphone or other mobile device.
360-degree cameras open up new possibilities for immersive storytelling, making this especially useful for creative pros working on cinematography projects.
Visual Content for Social Media
Social media has clearly been a trend for a number of years. With platforms like Instagram, Facebook, and TikTok reaching larger audiences than ever before, more brands are hiring freelance creative professionals to create high-quality imagery and video content for their social media accounts.
Photographers and videographers who can develop this style of content will be in high-demand in 2023, as businesses and individuals look to improve their online presence.
Stock Photography
Another trend worth mentioning is the rise of stock photography as a medium. With the proliferation of websites and online platforms selling stock photography, there is a growing demand for high-quality photographers who are willing to sell this type of work. As a result, many freelance photographers are turning to stock photography as a way to earn extra income and reach a wider audience.
Top Graphic Design Trends
Bold, Bright Colors in 2023
In the world of graphic design, the use of bold, bright colors is becoming more common. This trend is fueled by the rise of social media, where vibrant colors are more likely to grab the attention of viewers. Graphic designers are also experimenting with new color combinations and using color in unique ways to create striking and eye-catching designs.
Demand for Custom Illustrations
Take a look around the Internet, and you’ll see that custom illustrations are everywhere right now. Custom illustrations are expected to become even more prevalent in 2023.
In an effort to create unique and original designs, many businesses and individuals are turning to freelance graphic designers to create these illustrations. Hiring a creative pro to design a custom illustration gives brands a way to create one-of-a-kind visual identities that will set them apart from competitors.
Rise in Minimalism
Graphic designers are expected to embrace minimalism in 2023. In a world where we are constantly bombarded with information and visuals, minimalistic designs have become increasingly popular. By using simple, clean lines and limited color palettes, freelance graphic designers can create professional and sophisticated looks for their clients.
High Demand for Freelance Graphic Designers in 2023
Growth within the gig economy has had a major impact on the world of graphic design. With more and more people working as independent contractors, the demand for freelance graphic designers is expected to explode in the coming years.
According to the U.S. Bureau of Labor and Statistics, there will be roughly 24,800 job openings for graphic designers each year until 2031. If those roles go unfilled, companies will turn to freelance graphic designers for independent assignments.
Graphic designers are expected to be in high demand in 2023, as businesses look to improve their branding and visual identity. Graphic designers who can help businesses create cohesive and visually appealing images for their websites, social media pages, and other digital properties can expect to have a busy year.
What to Expect in 2023
The world of photography, cinematography, and graphic design is quickly evolving, and these trends are just a few of the many exciting developments currently taking place. Whether you are a professional or an amateur in these fields, it is worth keeping an eye on the latest trends and experimenting with new techniques to help you create stunning and engaging visuals.
As new technologies and trends emerge, creative professionals will need to stay on top of the latest developments in order to stay competitive. By staying up-to-date and embracing new trends, creative pros can continue to thrive in this exciting and ever-changing industry.
Work with Funnel
In today’s digital world, a strong online presence is crucial for any business. Thanks to creative marketplaces like Funnel, freelance graphic designers, cinematographers, videographers, and photographers are no longer at a disadvantage. Funnel provides creative pros with the tools they need to create professional online portfolios, where potential clients can find examples of their work.
Are you ready to take your creative design career to the next level? Get involved with Funnel. On Funnel’s creative marketplace, photographers, videographers, and graphic designers can successfully sell their services to those who need their expertise. Just create a profile, display your professional portfolio, and connect with consumers who need your top-notch creative services. To learn more, visit workwithfunnel.com.