5 Ways to Make a BIG Impact with Holiday Mini Sessions
The holiday season is a magical time of year, filled with warmth, joy, and the spirit of giving. As a freelance photographer, it’s also a golden opportunity to grow your business and create lasting memories by offering holiday mini sessions.
Holiday mini sessions can be a game-changer for your photography business, allowing you to make a significant impact while spreading holiday cheer.
In this article, we’ll explore five ways to capitalize on the holidays — and generate extra income — by offering mini sessions.
Top 5 Ways to Generate Extra Income with Holiday Mini Sessions
1. Flash Sales and Limited-Time Offers
One of the most effective strategies for gaining new photography clients on Funnel is to offer mini sessions at a reduced price. Creating a sense of urgency by offering these sessions for a limited time, and tying them to a seasonal event like the holidays, can drive bookings and increase your revenue.
Consider offering a substantial discount for early birds who book their mini sessions well in advance of the holiday season. For example, you can provide a 20% discount to Funnel users who book their sessions before a specific date, creating a sense of urgency and encouraging early bookings.
Additionally, you can use flash sales for specific holiday-themed mini sessions. If you plan to offer Christmas mini sessions, for example, then announcing a 24-hour flash sale for the first 10 bookings is one way to entice potential clients to click on your listing. This not only generates excitement but also motivates people to act quickly to secure their spot.
2. Bundles: Print and Digital Combos
The holiday season is a time when people are looking for gifts for their friends and loved ones. Offer potential clients a convenient and attractive package by bundling physical prints and digital files. This provides them with the opportunity to have both physical keepsakes and the flexibility to share their cherished moments online.
For instance, you can create a holiday bundle that includes a set of printed greeting cards with selected images from the mini session, along with high-resolution digital files for social media sharing and creating personalized gifts. This not only adds value to your services but also simplifies the decision making process for clients, making it more likely they will choose your mini session over others they might find when browsing profiles on Funnel.
3. Themed Locations and Setups
When it comes to holiday mini sessions, the setting is crucial. Themed locations and setups add a touch of magic to mini sessions and provide clients with memorable, festive photos.
Transforming your photography space or finding unique outdoor locations that match the holiday theme can make your sessions more appealing to potential clients. Whether it’s a cozy winter wonderland with faux snow and twinkling lights or a rustic autumn setup with pumpkins and fall foliage, the possibilities are endless.
Consider collaborating with local businesses or venues to secure special locations for your holiday-themed shoots. This not only enhances the experience for your clients but also helps promote your work to a broader audience.
4. Custom Holiday Cards
Holiday cards are a staple during the winter season, and they present a fantastic opportunity for freelance photographers to generate extra revenue. Offer your clients the option to create custom holiday cards featuring their mini session photos. Ideally, you should provide a variety of design templates and customization options to cater to different preferences and styles.
By offering custom holiday cards as part of your mini session packages, you not only provide a valuable service to your clients but also ensure that your work is prominently displayed in their homes and shared with their friends and family. This can lead to word-of-mouth referrals and future bookings, as well.
5. Mini Photo Books and Holiday Merchandise
In addition to holiday cards, consider offering mini photo books and holiday merchandise as part of your holiday mini session packages. Mini photo books are a wonderful way for clients to showcase a collection of their favorite images from their session in a tangible and elegant format.
You can also explore the world of holiday merchandise, including personalized ornaments, mugs, and calendars featuring images from your photo sessions. These items not only serve as keepsakes but also as unique gifts that clients can give out during the holiday season.
To make these offerings more appealing, consider including them in bundle packages or as add-on options to your mini session sessions. This will increase your average sale per session and help you make a big impact during the holiday season.
Grow Your Photography Business on Funnel
Holiday mini sessions present freelance photographers with a fantastic opportunity to boost their business. By offering flash sales or limited-time offers, print and digital combos, themed locations and setups, custom holiday cards, and holiday merchandise—you can make a significant impact during the holiday season while creating lasting memories for your clients.
Remember to plan and market your mini sessions on Funnel well in advance, as the holiday season can get busy quickly. With careful preparation and a creative approach, you can not only grow your photography business but also provide clients with treasured moments that they will cherish for years to come.
To learn more about how to promote your freelance photography services on Funnel, click here.